TRUTHFUL elements and content BADGES

Wellness by Choice Content Scoring BadgesConstant Change is Here to Stay

We're in an era of rapidly accelerating change(1) with over half of the worlds population on the internet(2).  It seems that most people don't trust what they find online(3) because as psychologist Robert Feldman believes; "60% of people lie during a typical 10-minute conversation".(4) Is that true?

You're Building a Walled Garden

Information companies leverage the hard work required by our minds to verify truth. It's far easier for us to remember images that support our current world view. "External reality on the one hand and the images we produce in our consciousness, on the other, are not the same. They differ vastly." (5) Alas - building information walled gardens is not just popular it's the 'attention economy' many institutions are surviving by.

Onus Probandi

To help with our quest for insights on wellness and longevity we've chosen to follow a strong code of ethics(6) which upholds the adage 'Onus Probandi'. This means the burden of proof is on the the author, not on the reader. (7) Wellness by choice implies an outcome we can chose. Living happier, healthier and longer requires effort - from us and from you. To make that simpler, we've created some content badges and a scoring system.

Truthful Elements

Visually similar to the periodic table of elements, we're developing a unique content scoring model to help classify information we syndicate. The badges below are intended to build a bridge of trust between the author and you. We believe that together we can summit our personal Everest and wellness challenges. Your comments, corrections and insights are valuable points of view that we want to include in the scoring and development of excellence.(8)


Thanks for your participation




Authoritative Badge

AUTHORITATIVE KNOWLEDGE is based on information received from others. Its strength depends on the strength of the sources. Authoritative articles tell us something that we don’t already know using practical tips and real-world examples.


Creative Badge

Creative work expresses feelings, thoughts, or emotions to entertain or educate, to spread awareness, or to express one’s thoughts. It's for keeping records of and sharing experience with an interested group, and for expression which contributes to mental and physical health.


Curated Badge

Curated content has been aggregated from a number of sources - in part or wholly - that seems reliable, trustworthy and true. The content has been selected, organized, and presented from sources cited or referenced for your review and confidence.


Fiction Badge

The Fiction Badge (Fi) identifies imaginative creative work in a natural flow of conversation, and ordinary grammatical structure, like everyday speech. Fiction is similar to the way most people think and write while describing imaginary events and people.


Opinion Badge

Opinion writing states a claim and gives the writer's views on a topic. It persuades readers to think or feel a certain way or calls them to take some action. Opinion writing takes a stand on a topic and supports opinions with facts, definitions, and details.


Scotoma Badge

A scotoma is a physical or emotional 'blind-spot'. The Sc-otoma Badge is assigned to content that brings an abrupt 'aha' experience or an immediate insight that was previously 'hidden' or 'beyond' the awareness of the reader.


Sponsored Badge

Being sponsored means that a company believes in you and what you're doing and wants to help. Business sponsorship is a form of advertising in which companies pay to be associated with Wellness by Choice, and chose to underwrite the costs of content they wish to promote for public awareness.


Choice Badge

Think of those wonderful products and services you use, love and recommend. The C-hoice Badge is for those items and experiences we feel you'll want to share with us. We may profit from the sale - and we may choose to feature something simply for the social good.